Before a game. Lebron James always gets some chalk on his hands and then throws it into the air. It's a great ritual that fans have begun to copy.
On Christmas night the Cavaliers will host the Washington Wizards in a nationally broadcast game on TNT at 8:00 p.m. It will be a festive holiday evening that will include a JUST DO IT moment when every fan in attendance is invited to join LeBron in his chalk throwing ritual following player introductions and immediately prior to tip off. The gesture will be to celebrate the unveiling of Nike’s new “LeBron Six Chalk Edition” shoe right here in Cleveland.
Upon entering The Q, every fan will receive an exclusive Nike “WITNESS” confetti “chalk” pack with instructions of how and when to throw. Along with LeBron, fans will help to create a live reenactment of the popular “LeBron Six-Chalk Edition” Nike TV ad on the Cavs home court at The Q.
During the game, 1,000 limited edition “12 25 08” navy Nike WITNESS T-shirts will be tossed into the stands where lucky fans with a good catch will receive the exclusive dated edition of the Nike trademark T-shirt.
To be a part of the holiday night excitement, the Cavs are also offering fans the opportunity to own the limited edition navy T-Shirt with the purchase of two (2) $35 tickets to the Cavs vs. Washington Wizards game on Thursday, December 25th at
8:00 p.m. Tickets are available at cavs.com or by calling 1-800-820-CAVS.