The Alliance for Aging Research, a not-for-profit organization, has launched a new campaign on a leading cause of
vision loss in people over 60, Age-Related Macular Degeneration (AMD).
project is geared towards physicians, mainly ophthalmologists and
optometrists, and patients on how to recognize and cope with the effects of
As part of the campaign, an Internet module has been added to the Alliance
for Aging Research website, allowing consumers
and physicians to access the latest scientific information relating to Age-
Related Macular Degeneration through an "AMD Health Corner."
includes all of the new campaign materials including a brochure of patient
frequently asked questions and answers, a "Test Your Eye-Q" quiz which
measures your understanding of and risk for AMD, facts for physicians on
providing efficient and effective care, and sources that physicians can direct
their patients to for obtaining further information on AMD. Much of the
information on the module is also available in a hard copy format for both
physicians and their patients.
Of most interest to consumers is the free FAQ brochure, which includes
answers to the following:
AMD is a condition that affects the macula, a small central part of the
retina that allows one to see fine detail clearly. It is said to be the
leading cause of irreversible vision lost in people beyond age 60 in the
- What is AMD and how does it affect my vision?
- Does AMD have any symptoms?
- How can I find out if I have AMD?
- What can be done to treat AMD?
- Are scientists looking for new treatments?
Sources estimate as many as 13 million people ages 40 or older
in the U.S. have signs of AMD, while more than 1.2 million people have the
vision-threatening stages of the disease.
The materials for this campaign were produced by the Alliance for Aging
Research in partnership with the National Eye Institute, NIH. The materials
were made possible through an unrestricted educational grant from Novartis
To obtain the free brochure or other campaign materials, visit
the Alliance website or call 202-293-2856.
Founded in 1986, the Alliance for Aging Research is a nonprofit,
independent organization dedicated to supporting and accelerating the pace of
medical discoveries to vastly improve the universal human experience of aging.
The Alliance combines the interests of top scientists, public officials,
business executives and foundation and academic leaders to promote a greater
national investment in research and new technologies that will prepare our
nation for the coming senior boom, and improve the quality of life for older